Date: September 23, 2015
Contact: Liz Novak, Director of Marketing and Communications, +913.345.1005
IAPD Announces Recipients of 2015 Marketing Excellence Awards
Overland Park, KS — The International Association of Plastics Distribution (IAPD) is pleased to announce the following recipients of its annual Marketing Excellence Award:
Gold — Redwood Plastics Corporation, A Member of Prisma Plastics International Inc.
Silver — Cope Plastics, Inc.
Bronze — Cast Nylons Ltd.
These recipients were recognized in a special video presentation during the opening general session of the 59th Annual IAPD Convention and Plastics Showcase.
Redwood Plastics Corporation, A Member of Prisma Plastics International Inc. engaged in numerous activities that helped promote plastics as well as the company’s own expertise, as well as revitalized their website with a new layout and design. Their most successful campaign of the year was their “More than sheet, rod and tube” promotion, which highlighted their finished parts and fabrication/machining capabilities without taking away the availability of stock shapes. Representatives from the company provided articles for two IAPD publications, The IAPD Magazine and the Designing with Plastics e-newsletter, as well as presented a well-attended e-training webinar. The company also is engaged with social media, blogging, promoting its affiliation with IAPD, issuing press releases and more.
Cope Plastics, Inc. actively promotes plastics, its business, its environmental achievements and its ties to IAPD. In the past year they redesigned their website to be mobile-responsive, as well as adding an ecommerce area to the site. They partnered with a plastics vendor on a robust marketing campaign as part of a product launch for a new material. The company contributes educational articles to industry magazines, created a NetWorth television spot shown on stations nationwide, is engaged in social and environmentally responsible activities, active on social media, issues press releases and engages in many more marketing activities.
Cast Nylons Ltd. has redesigned its website and marketing literature, and is integrating video into its website. A company official contributed an article to the Designing with Plastics e-newsletter. The company is engaged in social media and promoting their environmental achievements.
“IAPD is proud to honor the accomplishments of these three companies with the IAPD Marketing Excellence Award. Everything these companies do evangelizes plastics, which goes hand-in-hand with IAPD’s mission to grow the plastics industry,” said Susan Avery, CAE, IAPD Chief Executive Officer. “This award shows companies of all sizes that they don’t need a huge budget and a sophisticated marketing agency to promote themselves. I hope this award program helps all IAPD members investigate all the low and no-cost promotional opportunities available to them via their IAPD membership.”
Awards are based on a point system. Companies accrued points by engaging in various marketing activities during the eligibility period of August 1, 2014 – July 15, 2015. Point values varied based on the relative ease or difficulty of the activity. For example, companies could earn points for issuing press releases, writing articles for IAPD or other industry publications, blogging, having a social media presence, presenting IAPD e-training webinars and including IAPD logos in their email signatures and/or on their websites. Although points were awarded for activities that require monetary investment, such as sponsoring events and exhibiting at trade shows, the award criteria was created with all companies in mind and includes numerous low or no cost ideas for IAPD member companies to promote themselves.
Any IAPD member company is eligible to apply for the IAPD Marketing Excellence Awards.
The International Association of Plastics Distribution (IAPD), established in 1956, brings together distributors, manufacturers, manufacturers' representatives, fabricators, recyclers and service providers in an environment which encourages a free flow of ideas and information that help members build their businesses. Every program and service we provide is designed with the simple goal of helping our members increase profitability. Membership in IAPD is an affordable business investment. IAPD provides training, connections with customers and suppliers and information about developments that impact the industry. What makes IAPD unique is a commitment to educating customers and other key end-users about plastics. In other words, IAPD works with members to build the demand for plastics. Central to this effort is the reinforcement of the value of distribution.
For more information, visit www.iapd.org.